The business world in your classroom.
Marketplace® Live is a family of business simulations used by over 400,000 students through 650 business schools and 200 corporations in 55 countries. Our award winning simulations offer a visually rich, realistic experience for undergraduate, graduate and executive business students.
Available for the following marketing and business courses:
Intuitive. Realistic. Easy to Use.
Built on a robust simulation model and proven teaching methodology that have been refined for more than 20 years, Marketplace Live provides an engaging learning environment with multimedia content and built in tools for real-time team collaboration.
The Marketplace Live game scenario revolves around the microcomputer industry, which is in its introductory stage of the product life cycle. The market consists of several international regions. Students form new venture firms, which develop the market. There are no established firms in the market and all teams start out with the same resources to ensure a level playing field.