Major demand fluctuations, false advertising claims, money shortages, and tough venture capitalists.
It is precisely these events that have made this game so useful.
Michael Pettit, Student, University of Tennessee
Marketplace Live Wins Silver Brandon Hall Excellence in Learning Technology Award
The Business Fundamentals simulation
Introductory courses in business
Fundamentals of business, including marketing, distribution, human resources, manufacturing, finance and accounting.
4 decision rounds, with each round taking ½ to 1 hour to complete.
The Business Fundamentals simulation is targeted toward the introductory course in business. As the name suggests, it covers all the fundamentals of business, including marketing, distribution, human resources, manufacturing, finance and accounting. It hits upon the essence of each discipline without getting bogged down in the details.
Business Fundamentals is a very short exercise (4 decision rounds or business quarters) that individuals or small teams can play. The total time to complete the exercise is approximately 4 hours. The ideal positioning would be towards the end of an introductory course in business. Students can work on the simulation as an outside project with little instructor involvement. It is just as easy for an instructor to handle 25 students as it is to handle 250.
Business Fundamentals will give students a taste of business, something to excite them about choosing business as a major. Because the simulation is highly integrated, it provides an ideal platform from which instructors can discuss and illustrate the fundamentals of business.
Students can play against their peers or against computer-generated competitors. The "play against computer" version allows everyone to work at his or her own pace and there is no need to coordinate the play of all of the students.Available languages
"Play Against Peers" version: English, Korean, Polish
"Play against Computer" version: English, Polish, Chinese(simplified)
Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, financial risk, preparedness for the future and wealth.