I can honestly say that this simulation was the single biggest factor in spurring my educational experience in my marketing course.
Daryl Streat, Student, Simon Fraser University, Taichung, Taiwan
Marketplace Live Wins Silver Brandon Hall Excellence in Learning Technology Award
The Business Management simulation
Designed for the marketing management, new ventures, capstone marketing and capstone business courses
Marketing, product development, sales force management as well as the fundamentals of finance, accounting and operations.
8 decision rounds, with each round taking 2 ½ to 3 hours to complete.
The Business Management simulation is designed for the marketing management, new ventures, capstone marketing and capstone business courses.
The Business Management simulation challenges students to make tough decisions in accounting, finance, advanced marketing, manufacturing, business partner negotiations and profitability analysis. The market in the game is competitive and fast-paced, the customers are demanding and the competition is working hard to increase their market share.
As the executive team, the students are provided with the seed capital (investment money) to start up their business. They can use this money to build a factory, open sales offices, and design brands. They will invest 1,000,000 in each of the first four quarters. An additional 5,000,000 will become available in quarter 5 from venture capitalists, for a total of 9,000,000.
The executive team has the next 2 years (8 quarters or decision periods) to get the company off the ground. Within this time frame, they should become a self-sufficient firm, earning substantial profits from their operations.
Students can play against their peers.
Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, preparedness for the future and wealth.