Having conducted simulations for the past 10 years and with over 1000 students, I have found that Marketplace provides the most realistic and stimulating learning environment that I know of.
Greg Gundlach, Sr. Professor of Business, University of Notre Dame
Available simulations
Marketplace Live is a family of simulations with different levels of difficulty and disciplinary emphasis. Each simulation is designed for specific business courses. They range from introductory marketing simulations on the undergraduate level, to mid-level games for the capstone marketing strategy or new venture courses, to more complex simulations for the integrative courses on the undergraduate level.
The predecessor of Marketplace Live - the Web Marketplace, offers 16 different simulations. We are currently upgrading these simulations to Marketplace Live. At this time, the simulations listed below are available in this new version.
For the complete list of simulations available in the older version, Web Marketplace, please consult the Web Marketplace product site.
Business Fundamentals
Covers the fundamentals of business. Designed for the introductory courses in business.
Available in "Play Against Peers" and "Play Against Computer" versions. Also available in Korean language ("Play Against Peers" version only).
Learn moreIntroduction to Marketing
Covers the fundamentals of marketing. Designed for the marketing principles and introductory marketing courses.
Available in "Play Against Peers" and "Play Against Computer" versions. Also available in Spanish and Polish languages ("Play Against Peers" version only).
Strategic Marketing
Designed for the marketing strategy, marketing management and capstone marketing courses.
Available in "Play Against Peers" version. Also available in Spanish and Lithuanian languages.
Advanced Strategic Marketing
Designed for the marketing strategy, marketing management and capstone marketing courses. This simulation covers the same areas as Strategic Marketing, with more complex market research data, more regions and more options in brand design and advertising.
Available in "Play Against Peers" version.
Introduction to Business and Strategy
Covers fundamentals and strategy issues of business. Designed for the strategy and/or business policy classes.
Available in "Play Against Peers" and "Play Against Computer" versions. Also available in Spanish and Lithuanian languages ("Play Against Peers" version only).
Strategy and Business Policy
Targeted towards the capstone course in business or a course with a heavy strategy component.
Available in "Play Against Peers" (now available in beta version).
Business Management
Covers fundamentals of business. Designed for the marketing management, new ventures, capstone marketing and capstone business courses.
Available in "Play Against Peers". Also available in Spanish language ("Play Against Peers" version only).
Venture Strategy
Covers all aspects of business. Designed for the new ventures, business policy and capstone business classes.
Available in "Play Against Peers" and "Play Against Computer" versions. Available in Spanish language ("Play Against Peers" version only).
Strategic Management
Covers all aspects of business. Designed for the strategic management, business policy and capstone business classes.
Available in "Play Against Peers" version.
Strategic E-Commerce
Designed specifically for e-commerce courses.
Available in "Play Against Peers" version.
Integrated Business Management
Designed for integrative business courses.
Available in "Play Against Peers" version.
Strategic Corporate Management
Designed for integrative business courses.
Available in "Play Against Peers" version.
International Corporate Management
Designed for integrative business courses.
Available in "Play Against Peers" version.
Conscious Capitalism
Designed for integrative business courses with a focus on business ethics/corporate governance.
Available in "Play Against Peers" version.
Introduction to Accounting
Designed for introductory accounting courses. Currently in Beta.
Available in "Play Against Peers" version.
