I can honestly say that this simulation was the single biggest factor in spurring my educational experience in my marketing course.
Daryl Streat, Student, Simon Fraser University, Taichung, Taiwan
Marketplace Live Wins Silver Brandon Hall Excellence in Learning Technology Award
The Strategic Corporate Management simulation
Strategic Corporate Management is designed for the integrative business courses. It provides the participant with a profound understanding of the entire business enterprise in the global market environment.
Marketing, product development, traditional and web sales channel, human resource management, financial analysis, accounting, manufacturing and quality management.
8 decision rounds, with each round taking 3½ to 4 hours to complete.
In the Strategic Corporate Management simulation, students start a new company that enters the microcomputer industry. The simulation challenges students to make tough decisions in Accounting, Finance, Advanced Marketing, Advanced Manufacturing, Quality Control, Human Resource Management, e-Commerce, Business Partner Negotiations and Financial Analysis. The market in the game is competitive and fast-paced, the customers are demanding and the competition is working hard to increase market share.
As the executive team, the students are provided with the seed capital (investment money) to start up their business. They can use this money to build a factory, open sales offices, and design brands. They will invest 1,000,000 in each of the first four quarters. An additional 5,000,000 will become available in quarter 5 from venture capitalists, for a total of 9,000,000.
The executive team has the next 2 years (8 decision periods) to get the company off the ground. Within this time frame, they should become a self-sufficient firm, earning substantial profits from their operations.
Students play against their peers.
Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, financial risk, manufacturing productivity, human resource management, preparedness for the future and wealth.