Having conducted simulations for the past 10 years and with over 1000 students, I have found that Marketplace provides the most realistic and stimulating learning environment that I know of.
Greg Gundlach, Sr. Professor of Business, University of Notre Dame
Marketplace Live Wins Silver Brandon Hall Excellence in Learning Technology Award
The Venture Strategy simulation
New ventures, business policy, entrepreneurship and capstone business courses. Venture Strategy exposes the participant to all the aspects of business.
Marketing, product development, traditional and web sales channel, human resources management as well as the fundamentals of finance, accounting and operations.
6 decision rounds, with each round taking 1½ to 2 hours to complete.
In the Venture Strategy simulation, students start a new company that enters the microcomputer industry. They deal with Marketing, Product Development, Accounting, Finance and Manufacturing Fundamentals, Financial Analysis, Business Partner Negotiations, Human Resource Management and e-Commerce.
As the executive team, students are provided the seed capital (investment money) to start their business. They can use this money to build a factory, open sales offices and/or a web site, and design brands. They invest 2 million in the first quarter and another 1 million in each of the next two quarters. An additional 4 million becomes available in quarter 4 from venture capitalists, for a total of 8 million.
The executive team has a year and a half (6 quarters or decision periods) to get their company off the ground. Within this time frame, they should become a self-sufficient firm, earning substantial profits from their operations.
The students can play against their peers or against computer-generated competitors. The "play against computer" version allows everyone to work at his or her own pace and there is no need to coordinate the play of all of the students.
"Play Against Peers" version: English, Korean, Polish, Chinese(simplified)
"Play against Computer" version: English, Polish, Chinese(simplified)
Grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, human resource management, asset management, financial risk, preparedness for the future and wealth.